graze.html - intransitive verb (Lifestyle and Leisure) (People and Society) To perform an action in a casual or perfunctory manner; to sample or browse. More specifically,
either to eat snacks or
small meals throughout the day in preference to full meals at regular times; also, to consume unpurchased foodstuffs while shopping (or working) in a supermarket, or to flick rapidly between television channels, to zap. Etymology: These are transferred and figurative uses of the verb graze 'to feed', which is normally only used of cattle or other animals. History and Usage: Although there are much earlier isolated examples of graze used with
reference to people (for example, Shakespeare's Juliet is told to 'graze where thou wilt'), the new senses defined
here first appeared in the US in the early eighties, and focus on the metaphorical similarities of
behaviour between human grazers and their animal counterparts. Whereas snacking has been current since the late fifties, the term grazing became most
popular in the America of the mid eighties, where it seemed to have become part of the mythology both of the yuppie and of the couch potato: the former too busy to eat proper meals, the latter too preoccupied with the 'tube' to prepare them at home. The
phenomenon of supermarket shoppers (and staff) eating
produce straight from the shelves could in
part be attributed to larger stores (which are harder to supervise) and consequently longer shopping excursions, but it seems more likely that the problem existed earlier,
only becoming a trend when given a name. Technically theft, grazing became for some the acceptable (and ingenious)
face of shoplifting,
perhaps because of its euphemistic name and the fact that the goods are consumed on the premises rather than being taken
away . Only in the late eighties did television become a successful grazing ground. Two factors were particularly significant: the
growth of cable television in the US, with the proliferation of channels to graze among, and the popularity of remote control devices (or zappers: see
zap ). The grazer, feeling hunger pangs, drives to the Chinese restaurant and orders a couple of dozen jiaozi...This
is consumed in the car, using chopsticks kept permanently in the glove compartment. Observer
Magazine 19 May 1985, p.
45 Yuppies do not eat. They socialize, they network, they graze or troll. New York 17 June 1985, p.
43 It's thousands of bits from TV shows within one TV show--a grazer's paradise. USA Today 27 Feb. 1989, section D, p.
3 Brian
Finn wandered from room to room, grazing on sandwiches
and answering questions. Bryan Burrough &
John Helyar Barbarians at the Gate (1990), p. 448