quorm - noun
(Lifestyle and Leisure) The trade mark of a type of textured vegetable protein derived from a small edible fungus and marketed as a vegetarian meat substitute. Etymology: This vegetarian product is named after the Leicestershire company which originally made it, itself named after the village of Quorn (now Quorndon); ironically, this is also the name of a famous traditional fox-hunt in the area, an example of the blood sports to which many vegetarians would object on principle. History and Usage: Food novelties based on mycoprotein--now trade-named Quorn--should be in the shops during this year. Financial Times 7 Jan. 1987, p.
11 Where Quorn scores over these other meat alternatives is that its plant fibres are almost identical in size to the fibres in meat, which produces the similar texture and eating quality. Fitness May 1988, p. 29